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Behavioral Science is WEIRD and This Should Concern Us…

When 9 out of 10 of the world's population is underrepresented in behavioral science, are we truly grasping human behavior or just a narrow slice of it? This article delves into the overreliance on WEIRD populations in behavioral science, exploring actionable steps toward a more inclusive approach to understanding human behavior.

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Eager to learn about how behavioral science can help your organization?